• The Right Agent Can Lead the Way

Nanaimo

British Columbia Canada

1-250-751-1223

[email protected]

  2. RE/MAX the Brand

RE/MAX the Brand

From a single office opened in 1973 in Denver, Colorado, RE/MAX has grown into a global real estate network of franchisee-owned and operated offices. These offices have more than 100,000 Sales Associates.

These REALTORS® constitute the world’s most productive real estate sales force. Through their combined efforts, they have made it possible to say that nobody in the world sells more real estate than RE/MAX. The franchisor of the global RE/MAX network is based in Denver and is led by its founders, Dave and Gail Liniger. The parent company, RE/MAX Holdings Inc., is publicly traded on the New York Stock Exchange as RMAX.

The RE/MAX model continues to be based on attracting productive agents and providing them with superior personal and technical support, valuable brand awareness and further educational opportunities, among other competitive advantages. Our customer service is built on a foundation of drive, experience and education. This foundation of excellent customer service has clearly proved itself as the cornerstone of the RE/MAX success. The RE/MAX track record built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever.

Great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is RE/MAX.

RE/MAX – The Brand History

It all began as a dream and a plan on paper. Dave Liniger had the idea to build a real estate powerhouse where experienced, productive agents would keep more of their commissions and enjoy the freedom to run their own businesses. Liniger had experienced the maximum-commission model and realized it would appeal to full-time, serious professionals who would rather contribute collectively to office expenses than settle for a traditional commission split. Combining the model with robust marketing and other agent services for the first time was a revolutionary plan, and it changed the real estate landscape forever.

Steady Growth

  • 1980: The RE/MAX agent count grew every month, as it had since 1973.
  • 1984: Agent count hit vital milestones to 5,000 agents.
  • 1986: Agent count hit vital milestones to 10,000 agents.
  • 1989: Agent count hit vital milestones to 25,000 agents
  • 1998: 50,000 agent count reached
  • 1994: Training – RE/MAX Satellite Network, the first and only satellite training system of its kind in real estate was launched
  • 1995: RE/MAX launches in Europe, Spain, Italy, Germany and Israel. RE/MAX of Southern Africa, the Caribbean, Australia and elsewhere spread the brand even farther
  • 2000: A luxury-homes division was launched
  • Market share grew as well, and RE/MAX became No. 1 in many major markets across North America.
  • In Canada, RE/MAX became No. 1 nationally in 1987, a position it has held ever since. In the U.S., RE/MAX closed more than 1 million transaction sides in 1997, becoming the first real estate brand ever to reach that level of annual production. That accomplishment cemented the slogan that “Nobody in the world sells more real estate than RE/MAX.”
  • RE/MAX expanded further into Asia, with the mainland China franchise opening in 2013. More information on Chine franchise here.

Active Leadership

More progress at RE/MAX came in the early 2000s. The network launched a luxury-homes division and RSN evolved into RE/MAX University. The pace of international growth quickened, especially in South America. Unfortunately, the U.S. housing collapse and global economic crisis that began in 2007 took the real estate industry into its most challenging period in decades. Not surprisingly, Dave Liniger and other RE/MAX leaders aggressively sought solutions. The focus that emerged was soon apparent: finding solutions to help families avoid foreclosure. Liniger and the others worked tirelessly to advocate for a streamlined short-sale process that would remove frustrating obstacles and delays. They worked with major lenders, met with top government officials, and helped train agents. The result was that RE/MAX created the industry’s largest sales force of educated, knowledgeable real estate agents who were able to assist struggling families in a distressed property situation.

RE/MAX the Brand and its Progress

Today the RE/MAX network has over 100,000 agents in nearly 100 countries. RE/MAX China is among the newest regions, and it will take RE/MAX into an exciting new frontier. The global.remax.com property search site has helped connect this powerhouse network even more closely, offering buyers a central place to search for listings in dozens of countries, and in their own language and currency. For many reasons, RE/MAX is viewed as the No. 1 brand in real estate. Whether measured by closed transaction sides, average agent productivity (as documented in several annual industry studies), brand name awareness, education, experience or an assortment of other key aspects, RE/MAX enjoys a top position in a very competitive landscape. And with innovative technology such as the redesigned remax.com, the RE/MAX Mobile Suite, the new MyRU eLearning platform, and the new RE/MAX Commercial website, the network continues to break barriers and stay ahead of ongoing trends. That’s been an enduring theme throughout the network’s history, which reached 40 years in 2013. In October 2013, RE/MAX Holdings Inc. became a publicly traded company, listed on the New York Stock Exchange as RMAX. Dave and Gail Liniger are still in their leadership roles at RE/MAX World Headquarters in Denver. Their vision, grit and drive has inspired thousands of productive entrepreneurs – the very people they hoped their model would attract – to pursue their own dreams of real estate success.